What does a website cost in Wales in 2026?

£10-£25 a month: doing it yourself

Wix, GoDaddy, IONOS and the rest. The advertised prices are real (watch for first-year offers that double later), and the tools are genuinely capable. What the subscription buys is software; every hour of writing, designing, updating and fixing is yours, forever. If you’re weighing this route seriously, we’ve written an honest comparison that includes the cases where it’s the right call.

£200-£675: the local floor

This is the published going rate at the budget end in Carmarthenshire and Llanelli (real, advertised prices from local outfits, not a guess). For that you typically get a small templated site: a handful of pages, your logo and photos dropped into an existing design, a contact form. For some businesses that’s genuinely all that’s needed, and it would be dishonest to pretend otherwise.

What it usually doesn’t buy: custom design, real thought about how your business takes money, speed work, search visibility beyond the basics, or anyone answering the phone in a year’s time.

£1,000-£3,000: the working tier

Here the site stops being a brochure and starts being a tool: design around your actual trade, booking or enquiry flows that work, pages built to rank locally, proper speed and mobile performance. Most established small businesses that make money through their website sit in this tier. (For the record: our own pricing used to sit here too. It doesn’t any more, for reasons the next section explains.)

£5,000+: agency territory

Multi-person agencies with account managers, discovery workshops and strategy decks. The work can be excellent; the price mostly reflects the overheads of everyone in the meeting. Worth it for complex builds (online shops with hundreds of products, membership systems, integrations) and rarely necessary below that.

Monthly plans: the other way to pay

This used to be the expensive-but-easy option: no lump sum, but over a few years you paid more than buying outright. The tools for building websites have got dramatically cheaper, and honest monthly pricing should pass that on. Ours now does: £49 a monthfor the site built, hosted, written and cared for, which after three years is still less than most one-off builds in the working tier, with nothing up front and no minimum term. The things to check in any monthly deal, ours included: whether there’s a lock-in (there shouldn’t be), what leaves with you if you go (your domain, content and data should, free), and exactly what the fee includes month to month.

The one-question test

Whatever you’re quoted, ask: “what will this site do that my current one doesn’t?” If the answer is about how it looks, keep asking. The right answer talks about enquiries, bookings and sales: things a till understands.