What does a website cost in Wales in 2026?

£200–£675 — the local floor

This is the published going rate at the budget end in Carmarthenshire and Llanelli — real, advertised prices from local outfits, not a guess. For that you typically get a small templated site: a handful of pages, your logo and photos dropped into an existing design, a contact form. For some businesses that’s genuinely all that’s needed, and it would be dishonest to pretend otherwise.

What it usually doesn’t buy: custom design, real thought about how your business takes money, speed work, search visibility beyond the basics, or anyone answering the phone in a year’s time.

£1,000–£3,000 — the working tier

Here the site stops being a brochure and starts being a tool: design around your actual trade, booking or enquiry flows that work, pages built to rank locally, proper speed and mobile performance. Most established small businesses that make money through their website sit in this tier. (For the record, this is where our own ownership route at £1,995 sits.)

£5,000+ — agency territory

Multi-person agencies with account managers, discovery workshops and strategy decks. The work can be excellent; the price mostly reflects the overheads of everyone in the meeting. Worth it for complex builds — online shops with hundreds of products, membership systems, integrations — and rarely necessary below that.

Monthly plans — the other way to pay

A growing model, ours included: no lump sum, a monthly fee that covers build, hosting and ongoing care. The honest arithmetic is that over a few years you pay more in total than buying outright — what you’re buying is no upfront risk and never having to think about the website again. The things to check in any monthly deal: whether there’s a lock-in (there shouldn’t be), what happens to the site if you leave, and whether the exit price is published or “negotiable”.

The one-question test

Whatever you’re quoted, ask: “what will this site do that my current one doesn’t?” If the answer is about how it looks, keep asking. The right answer talks about enquiries, bookings and sales — things a till understands.